Activation

Even Cars Dress Vintage

An activation for CHICKPEAS, a vintage brand, created to promote its next pop-up. With a limited budget, parked cars were turned into unexpected pieces of communication by covering them with custom-printed covers featuring vintage cars. The playful illusion caught the attention of passers-by, who discovered a leaflet on the windshield revealing that the announcement for CHICKPEAS’ upcoming pop-up.

Shortlisted for an award at Sigi Awards 2012-2013